LE COQ FRIT
YOUR BEST FRIED
A frank and cheerful fried chicken chain led by two young food delivery top dogs – able to hold its spot against the fast food chains aesthetic. Inspirited by the 'cheatfood' classics big names and the gathering effect of food in a bucket, Le Coq Frit is enticingly fun, with a side of comforting shared ways and lingo. With temporary tattoo style illustrations and typefaces carrying the punch and comfort of crispy chunks, the brand is all that and a bucket of chicken.
CREDITS
ART DIRECTION & STYLING BY AWP
PHOTO : LIAN BENOIT
MODELS : OLIVIA, MIRANDA, AÏCHA, REATCHY, ALVIN
AWARDS
CONCOURS IDEA – BRONZE
